Privacy Policy

Overview

DDN Enterprises ("DDNE", "we", "us", or "our") operates the Guidu platform at www.guidu.in. We are committed to protecting your privacy and handling your personal information responsibly, transparently, and in accordance with applicable Indian law, including the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

By accessing or using Guidu, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree with this Policy, please discontinue your use of the Platform.

Information We Collect

We collect information in the following ways:

Information You Provide Directly

• Registration data: Name, email address, phone number, date of birth, gender, and password when you create an account
• Academic profile: Educational qualifications, current institution, class/grade, stream, marks or percentage, and academic aspirations
• Application data: Information submitted in scholarship, exam, or institution application forms
• Payment data: Transaction IDs and payment confirmation details (we do not store full card or bank account numbers)
• Communications: Messages or enquiries you send to us via email or support channels

Information Collected Automatically

• Usage data: Pages visited, features used, time spent, search queries, and clickstream data
• Device data: IP address, browser type, operating system, device identifiers, and screen resolution
• Location data: Approximate geographic location derived from your IP address or, with your consent, GPS data
• Cookies and similar technologies: Session cookies, preference cookies, and analytics identifiers (see our Cookie Policy)

Information from Third Parties

• Data from partner institutions, educational boards, or affiliated platforms when you interact with them through Guidu
• Publicly available information for verification purposes

How We Use Your Information

We use the information we collect for the following purposes:

• Platform services: To provide, maintain, and improve the Guidu platform, including personalising your experience and recommending relevant scholarships, institutions, and exam opportunities
• Account management: To create and manage your account, verify your identity, and process applications and registrations
• Communications: To send you service-related notifications, application updates, exam reminders, and important platform announcements
• Marketing and outreach: With your consent, to send promotional content, newsletters, and special offers from Guidu and its partners
• Targeted advertising: To use anonymised demographic data for targeted digital advertising campaigns on social media and partner platforms
• Analytics and research: To understand usage patterns, improve features, and generate aggregated, anonymised insights about education trends
• Legal compliance: To comply with applicable laws, respond to lawful requests from authorities, and enforce our Terms & Conditions
• Safety and fraud prevention: To detect, investigate, and prevent fraud, unauthorised access, and other harmful activities

Sharing Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Partner institutions: With colleges, universities, schools, coaching centres, and scholarship providers listed on Guidu — only when you have expressed interest in them or applied through the Platform
• Service providers: With trusted third-party vendors who assist us in operating the Platform (e.g., payment processors, cloud hosting, analytics providers, SMS/email delivery services), bound by confidentiality obligations
• Affiliated platforms: With Guidu's affiliated applications and platforms, for the purpose of delivering integrated educational services
• Legal authorities: When required by law, court order, or lawful request from a government authority, or to protect the rights, property, or safety of DDNE, its users, or the public
• Business transfers: In connection with a merger, acquisition, or sale of assets, subject to the acquirer's agreement to honour this Privacy Policy

Cookies & Tracking

Guidu uses cookies and similar tracking technologies to enhance your experience, remember your preferences, and analyse Platform usage. For detailed information on the types of cookies we use and how to manage them, please refer to our Cookie Policy.

You can configure your browser to refuse cookies; however, certain features of the Platform may not function correctly if cookies are disabled.

Data Retention

We retain your personal information for as long as your account remains active or as necessary to provide you with our services. We may also retain certain information for a longer period as required by law, to resolve disputes, prevent fraud, or enforce our agreements.

If you request deletion of your account, we will delete or anonymise your personal data within a reasonable timeframe, except where retention is required by law or for legitimate business purposes.

Data Security

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. These measures include encrypted data transmission (HTTPS), access controls, and regular security reviews.

However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.

Children & Minors

Guidu is intended for users who are at least 18 years old. Users under 18 may use the Platform only with the supervision and consent of a parent or legal guardian. We do not knowingly collect personal information from children under 13 without parental consent. If you believe we have inadvertently collected such data, please contact us at info@guidu.in and we will take prompt action to delete it.

Your Rights

Subject to applicable law, you have the following rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you
• Correction: You may request correction of inaccurate or incomplete information
• Deletion: You may request deletion of your personal data, subject to legal retention obligations
• Opt-out of marketing: You may opt out of receiving marketing communications at any time by writing to us at info@guidu.in
• Withdraw consent: Where processing is based on your consent, you may withdraw it at any time, without affecting the lawfulness of processing before withdrawal

To exercise any of these rights, please contact us at info@guidu.in. We will respond to your request within a reasonable timeframe.

Third-Party Services

The Platform may contain links to third-party websites and services. This Privacy Policy applies only to data collected by Guidu. We encourage you to review the privacy policies of any third-party services you access through Guidu, as we have no control over and assume no responsibility for their data practices.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Policy periodically. Your continued use of the Platform after changes are posted constitutes your acceptance of the revised Policy.

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy, please contact us at: