What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to website operators.
Similar tracking technologies — such as web beacons, pixels, and local storage — may also be used alongside cookies to achieve similar purposes. In this policy, we refer to all of these collectively as "cookies."
How We Use Cookies
DDN Enterprises ("DDNE") uses cookies on the Guidu platform (www.guidu.in) to:
- Keep you signed in and maintain your session securely across pages
- Remember your preferences, language settings, and region
- Analyse how you interact with the Platform to improve features and content
- Measure the effectiveness of our marketing campaigns
- Deliver relevant content recommendations and personalised scholarship suggestions
- Protect the Platform against fraud and abuse
Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the Platform to function and cannot be switched off. They are typically set in response to actions you take, such as logging in, filling in a form, or setting your privacy preferences. Without these cookies, basic services cannot be provided.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_token | Maintains your authenticated session | Session |
| csrf_token | Protects against cross-site request forgery | Session |
Performance & Analytics Cookies
These cookies collect anonymised information about how visitors use the Platform — which pages are visited most often, how long users spend on each page, and whether any errors occur. This data helps us improve the Platform's performance and user experience.
| Provider | Purpose | Duration |
|---|---|---|
| Google Analytics | Usage statistics and behaviour analysis | Up to 2 years |
| Vercel Analytics | Performance monitoring | Session / 30 days |
Functional Cookies
These cookies enable enhanced functionality and personalisation. They may be set by us or by third parties whose services we use. If you disable these cookies, some features may not function as intended.
- Remembering your preferred region or state for scholarship filtering
- Storing your recently viewed institutions and exams
- Saving your in-progress application form data
Targeting & Marketing Cookies
These cookies are used to deliver advertisements and content that are more relevant to your interests, both on and off the Guidu Platform. They may be set by our advertising partners and are used to build a profile of your interests.
- Meta (Facebook) Pixel — for retargeting campaigns on Facebook and Instagram
- Google Ads — for conversion tracking and remarketing
Third-Party Cookies
Some cookies on the Platform are set by third-party services that appear on our pages, such as analytics providers, payment processors, and social media platforms. These third parties have their own privacy and cookie policies. We recommend reviewing those policies:
- Google: policies.google.com/privacy
- Meta: facebook.com/privacy/policy
DDNE has no control over and assumes no responsibility for third-party cookies placed on your device.
Managing Your Cookie Preferences
You have several options to control or limit how cookies are used when you visit Guidu:
- Browser settings: Most web browsers allow you to manage cookie preferences through their settings menu. You can block or delete cookies, or set the browser to notify you before accepting cookies. Refer to your browser's help documentation for specific instructions.
- Opt-out tools: You can opt out of Google Analytics data collection by installing the Google Analytics opt-out browser add-on.
- Marketing preferences: To opt out of targeted marketing communications from Guidu, email us at info@guidu.in.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this page periodically.
Contact Us
If you have any questions about this Cookie Policy or our use of tracking technologies, please contact us at: